It is actually merchandise created for Tig and Cheryl: True Story, the comedy podcast originally hosted by Tig Notaro and Cheryl Hines.
And this was not just unofficial fan gear floating around online. Tig and Cheryl formally announced their merchandise in a July 12, 2021 episode about Three Identical Strangers. The episode description directed listeners to PodSwag, which became the main home for the show’s official merchandise.
Over time, the collection included T-shirts, a mug, a stainless steel bottle, and designs built around some of the podcast’s strangest recurring jokes.
That last part matters.
If you never listened to the podcast, a shirt saying Snerkbol or a product built around No Way makes very little sense. For regular listeners, however, those words were part of the show’s shared language.
Here is what the Tig and Cheryl True Story merchandise was really about.
What Is Tig And Cheryl True Story Merchandise?
Tig And Cheryl True Story Merchandise was the official merchandise line connected with the Tig and Cheryl: True Story podcast.
The podcast brought comedian Tig Notaro and actress Cheryl Hines together to discuss documentaries. But calling it a straightforward documentary-review show does not quite capture what happened.
Episodes often wandered into personal stories, strange observations, running jokes, arguments about small details, and phrases that regular listeners began to recognize immediately.
That humor eventually made its way onto merchandise.
Headgum repeatedly promoted the PodSwag merchandise store in official episode descriptions throughout the show’s run.
PodSwag listings from the collection included products such as:
- Tig & Cheryl True Story Logo T-shirt
- Snerkbol T-shirt
- Hey Girl Hey T-shirt
- No Way T-shirt
- No Way Stainless Bottle
- True Story Title Mug
Official PodSwag category pages documented these products, although availability changed over time.
So the merchandise was more than a podcast logo printed on clothing. Much of it was aimed at listeners who already understood the jokes.
Where Did Tig And Cheryl: True Story Come From?
Tig and Cheryl: True Story was built around a simple idea: watch a documentary and then talk about it.
Tig Notaro and Cheryl Hines covered everything from true crime to celebrity documentaries, social issues, unusual communities, and strange pieces of American culture.
Yet the documentary was often only the starting point.
A conversation about one film could suddenly become a story about an audition, a celebrity encounter, an embarrassing memory, or something neither host could quite remember correctly.
That loose style helped produce the phrases that later appeared on merchandise.
The original Tig and Cheryl version of the show went on hiatus after the May 8, 2023 episode. When True Story returned in October 2023, Cheryl Hines was joined by Rachael Harris. Headgum’s later episode descriptions refer to Cheryl and Rachael discussing documentaries together.
That history also explains why merchandise carrying the older Tig & Cheryl identity can feel like a snapshot of a particular period of the podcast.
Tig And Cheryl True Story Merchandise Explained
The easiest way to understand the collection is to look at the jokes and references behind it.
The Logo T-Shirt
The most straightforward item was the Tig & Cheryl True Story Logo T-shirt.
An official PodSwag listing showed illustrations of Tig and Cheryl along with the podcast title and the phrase Making National Headlines Since 2020. The product artwork was credited to Scott Brazee.
Even that apparently simple slogan has a connection to the show’s humor.
In Headgum’s description of the January 25, 2021 episode about Some Kind of Heaven, Tig and Cheryl are described as finding humor and innuendo in the phrase national headlines.
That is a good example of how the merchandise worked. A phrase that looks normal to someone outside the audience could carry an extra joke for a regular listener.
The Snerkbol T-Shirt
This may be the item that needs the most explanation.
What exactly is a Snerkbol?
The term grew from a listener reference discussed during the podcast’s episode about LuLaRich. Headgum’s description says the episode introduced a listener whose name became something like snarkerbowl or snkrboi, with the confusion itself becoming part of the joke.
The strange word did not disappear.
It evolved into a name for fans of the podcast.
By 2023, official episode descriptions were openly addressing listeners as snerkbols. When the show returned after its hiatus in October 2023, the Telemarketers episode began by greeting the audience with that nickname.
The show’s 2022 Best Of episode also specifically identified the snerkbol origin story as one of the podcast’s greatest recurring bits.
So a Snerkbol shirt was essentially a fan-club shirt, except the fan club had a name born from a wonderfully messy podcast joke.
If someone saw the word on the street, they probably would not understand it.
That was almost the point.
The No Way Merchandise
PodSwag also listed a No Way T-shirt and a No Way Stainless Bottle among the True Story merchandise.
This appears closely connected to one of Tig and Cheryl’s best-known recurring phrases: there’s no way to know.
Headgum itself included that phrase among the show’s greatest hits when describing The Best of True Story (Volume One).
The joke worked because Tig and Cheryl would sometimes reach questions that could probably be researched or answered, only for the conversation to land on the comic idea that there was simply no way to know.
It became part of the show’s personality.
The merchandise condensed that attitude into something fans could recognize instantly.
The True Story Title Mug
The True Story Title Mug was another official PodSwag item.
The mug identified Tig & Cheryl: True Story as a podcast about documentaries. On the other side was a coffee-bean design connected with the phrase Don’t spill the beans.
That is not random coffee humor.
Variations of spill the beans appeared repeatedly in descriptions of the podcast’s episodes, especially when Tig and Cheryl discussed spoilers or revealed something during their conversations.
For example, early Headgum descriptions played with whether Tig and Cheryl would spill details about the documentaries they watched. Later episodes routinely carried variations of the same running phrase.
Putting the joke on a coffee mug was almost too perfect.
You could literally drink beans while being warned not to spill them.
The Hey Girl Hey T-Shirt
PodSwag also listed an official Hey Girl Hey T-shirt as part of the collection.
Unlike Snerkbol, the exact origin of this merchandise phrase is not explained clearly in the official episode descriptions I could verify.
It fits the informal greeting style that surrounded the podcast and its audience, but it would be misleading to invent a detailed origin story where the available official material does not provide one.
That distinction is worth making because podcast jokes often evolve casually. Sometimes there is a famous first moment. Sometimes a phrase simply becomes part of the show’s language.
Was The Merchandise Official?
Yes.
There is clear evidence that Tig and Cheryl True Story merchandise was officially promoted by the podcast.
The July 12, 2021 Three Identical Strangers episode announced that Tig and Cheryl had merchandise and directed listeners to PodSwag. Later Headgum episode descriptions continued directing fans to the same store.
PodSwag also hosted dedicated products carrying the Tig & Cheryl True Story name, including the logo shirt and title mug.
That is important because search results can also surface shirts, stickers, and other products sold by unrelated third-party sellers.
Those should not automatically be treated as official podcast merchandise.
Can You Still Buy Tig And Cheryl True Story Merchandise?
This is where the answer has changed.
As of August 29, 2026, the dedicated PodSwag page for Tig & Cheryl: True Story still exists, but the collection currently states that it is empty.
Older PodSwag pages and search records still document the merchandise that had previously been listed, including the Logo T-shirt, Title Mug, No Way products, Hey Girl Hey shirt, and Snerkbol shirt.
That means readers should be careful with old pages.
A product may still appear in an indexed search result even when it is no longer part of the active collection.
If you want official merchandise rather than a third-party reproduction, checking the current PodSwag True Story collection is the safest starting point.
Why Did Fans Care About The Merchandise?
Podcast merchandise works differently from ordinary celebrity merchandise.
A normal celebrity shirt might simply show a face, name, album, or show logo.
Tig and Cheryl’s merchandise often worked like a private joke between thousands of people.
Wear a Snerkbol shirt and almost nobody knows what it means.
Then one person recognizes it.
Suddenly you both know that you listened to the same wandering conversations, heard the same ridiculous phrases, and somehow accepted Snerkbol as a perfectly reasonable word.
That is what made much of the collection interesting.
The products were physical reminders of jokes that existed mainly in audio.
Is Tig And Cheryl True Story Merchandise Explained?
Yes. The simplest explanation is this:
Tig And Cheryl True Story Merchandise was official podcast merchandise based on the identity, catchphrases, running jokes, and fan culture surrounding Tig Notaro and Cheryl Hines’ True Story podcast.
Some pieces simply promoted the show.
Others made much more sense if you were already a listener.
The Logo T-shirt represented the podcast itself. The Snerkbol shirt referred to the nickname that grew around the show’s fans. The No Way products appear connected with the recurring there’s no way to know joke. The Title Mug played with the show’s repeated bean-spilling language. And the Hey Girl Hey shirt reflected the loose, conversational spirit surrounding the show, although its precise origin is less clearly documented in the official material.
Most importantly, this was real official merchandise rather than a fictional product line.
What Is Tig And Cheryl True Story Merchandise?
It is merchandise connected to the comedy documentary podcast Tig and Cheryl: True Story, originally hosted by Tig Notaro and Cheryl Hines.
Official products were sold through PodSwag and included shirts, drinkware, and designs based on podcast jokes.
What Does Snerkbol Mean On Tig And Cheryl Merchandise?
Snerkbol became a nickname for fans of the podcast.
Its roots trace back to the LuLaRich episode and a running joke involving the confusing pronunciation or interpretation of a listener’s name. The show later openly referred to its audience as snerkbols.
Was Tig And Cheryl Merchandise Sold By PodSwag?
Yes.
Headgum repeatedly directed listeners to PodSwag for True Story merchandise, beginning with an explicit merchandise announcement in July 2021.
Is Tig And Cheryl True Story Merchandise Still Available?
The official dedicated PodSwag collection currently shows no products as of August 29, 2026. Older official listings confirm that several products were previously offered.
Availability could change again, so older search listings should not be treated as proof that an item can still be ordered.
More Than A Shirt With A Podcast Name
The most memorable part of Tig And Cheryl True Story Merchandise was never really the cotton, mugs, or bottles.
It was the language.
Snerkbol. Spill the beans. No way. National headlines.
Each phrase carried a small piece of the podcast with it.
For people who never listened, the merchandise could look strange. For fans, that strangeness was exactly what made it work. The designs turned throwaway conversations and accidental jokes into little signals between listeners.
And years later, even as the official collection has become empty, those products still tell part of the story of what Tig and Cheryl: True Story was: two funny people talking about documentaries and somehow creating an entire vocabulary along the way.
Jessica Savitch, with a deep passion for journalism, brings her expertise to istruestory.com as a dedicated author. MA in Arts & Journalism.